Digital Marketing Tips: 3 Free Hacks for Small Businesses
Every day the world becomes more digital, and to help we have put together digital marketing tips for small businesses to gain more presence in this new world.
Being online is essential for any business today. But in recent times it has become even more important to know how to use Digital Marketing.
We do practically everything, from grocery shopping, ordering lunch to our business meetings, watching TV online with Netflix and many others.
Everything greatly affected the small and medium-sized business sector, it basically took them by surprise as the majority were not prepared, and this caused many of them to close their doors.
Many have survived or at least are trying, and without a doubt looking at digital is essential to remain competitive. Without this, it will become increasingly difficult.
There are many free ways to use digital marketing for small businesses , but how can local business owners get started today?
Understanding that you can take advantage of what already exists and is free, which are the digital marketing tips available (even though they are accessible to everyone, most don’t use them), but the best thing is that you don’t need to spend thousands on Facebook ads or hours producing content for social media to start standing out online.
Not that you don’t need it, all of this is very important too, but what I’m going to say is to help save time.
So check out the 3 digital marketing tips to start selling more and attracting more customers online.
3 Digital Marketing Tips for Small Businesses and Local Businesses
1 – Make it easier for your customers to find you
The main thing here is to appear to your customers when they search for you on Google, which is today the main channel for searches, and for this you need to improve your online presence, and you can do this for free.
A quick way is to register on Google My Business. It is a free tool from Google and allows you to promote your business online. It has many advantages, and one of the biggest is the prominence you gain on Google Maps and Google search.
Most people search on Google for something they need and there is nothing better for your customer than finding what they are looking for, when you meet their needs, whether with a product or service.
And showing up for him at that moment is extremely powerful, because he meets you at a time when he is often ready to buy.
The entire Google My Business registration process is quick, but it can take a few days to be approved. And once approved, you will enjoy all the free visibility that Google gives you in searches.
This feature requires low maintenance, is simple, but be careful, you need to optimize and use all the resources to stand out.
2 – Facebook groups: a potential to sell more!
Facebook is not dead, it may not be like it used to be, but it still has the potential to generate sales, and know that there is an audience that is still very loyal to it. In addition, Facebook has made improvements to attract new audiences to it, especially in the use of groups, this tool is well used.
Your profile and business page is a great way to get the word out at no cost. Additionally, you can promote to friends and people close to you. But the range is not always enough.
To solve this, a great solution is Groups, every city always has those related to classifieds and sales in the city, in addition we also find well-established groups that talk about specific subjects, so you can reach new potential customers by practicing and interacting in these places.
Finding potential groups is easy, just go to Facebook and type your interest in the search bar. For example, just search for something that interests you like “mechanics” or “classifieds + city name” and then on the side filter by Groups.
Imagine that you have an office furniture store, in these groups there are always people interested in different things and you have the possibility of helping someone there who wants your product.
To make the most of it, look for groups with more people and more niche, especially those with more activities (posts) too, this way engagement will be greater, which makes it easier to make new contacts.
To be able to generate more results, join the group and try to add value to conversations with other members, don’t just try to sell to them, this could be considered SPAM. Think about how you, your products and services can add to the group.
Always try to interact in posts, ask questions, generate feedback to improve your relationship in this environment. The main thing is to pay attention to opportunities that appear, new businesses can appear every day, it will only depend on you.
Attention, keep an eye on the rules that each group has and respect them to avoid being blocked or removed, thus making the group a good environment.
3 – Marketplace: A huge market for you to explore
Facebook is excellent, but there are many other channels, with everything that has been happening in the market, small businesses are having to chase it, and taking your business online is essential to generating results. Therefore, taking advantage of all the digital marketing tips that are available on the market is important.