5 Tips to help your company overcome the crisis
If you want to overcome the crisis, make the most of social media, as this is mandatory to increase your online presence and improve your online or local business.
With the current economic situation that is going through, many business people are wondering what can be done to overcome this difficult phase in business and start growing again.
To do this, I have prepared some tips that could be very useful for you and your company to overcome the crisis.
5 Tips to help your company overcome the crisis in
1 – Learn to segment
One of the things you urgently need to learn is segmentation, in times of crisis you can’t keep shooting everywhere. It is essential that companies begin to segment and focus on the most profitable customers and consumers.
Try to find out who they are? How to find them? Understand what they want. Make a decision on which audience you want to reach, understand what they like, their main characteristics.
With the profile of the desired customer in your hands, you will be able to start offering the best, in a much more assertive way, hence preventing spending money on customers who aren’t interested in your goods or services. This helps to reduce costs and invest with more certainty.
This is one of the great advantages of advertising online, as they allow you to segment and create more targeted campaigns.
Try to make the most of digital marketing strategies available on the market.
2 – After-sales and social media
I believe that social media is one of the main channels to be taken into consideration, if you take into account the cost required to maintain them you will see that they must be an essential part of developing your business (or at least some of them, whichever you consider most important for your company).
This is the time to get ahead and do something different from your competitor and start shaking up the market.
Social networks are excellent after-sales tools. It is very common for companies to end the relationship after the sale, and do not continue, because marketing goes much further than that.
You must become friends with your customer, continue the relationship with them, and you will be able to help build something much bigger and, with that, increase your business sales, generate referrals, mainly through word of mouth, not to mention positive customer feedback. service provided that can help your company improve even further.
One of the best tools I know to help you with this is WhatsApp Business , this is the version most used commercially, it’s free and can make all the difference in your after-sales.
3 – Use the past to your advantage
Today’s consumer often tends to believe that everything was better in the past, it’s common for people to become attached and fond of something they’ve already purchased, campaigns they’ve seen, etc.
In digital marketing and communication, use things that represent integrity, stability and happiness. The idea is to help your audience feel good.
4 – Word of mouth, a very powerful weapon
When we think about strategies and ways to publicize, word of mouth on the internet is very strong, consumers increasingly want to publish something on social media, whether for good or for bad.
Everything is very dynamic, when he buys something, he immediately wants to go to YouTube to unbox it, on Instagram to notify his followers, to say whether or not his experience was good, the same applies if a friend publishes something on the networks, with this the consumer will wanting to give an opinion and consume opinions.
Today a company leaves a very strong digital trail, whether through the product or service sold or even through the opinion it expresses.
So try to humanize the service and maintain direct contact with your visitors.
5 – Collaborative Economy
This subject is new to me, but it works very well for companies, this is here to stay, mainly because it offers many benefits for everyone. And for this there are 3 related forces:
- Social: People share more these days.
- Economic: the scarcity of resources today.
- Technology: The internet has grown and there is a new generation of connected people.
This collaborative economy market has grown a lot and exclusive services have emerged for this purpose, such as taxi drivers, carpool drivers, food and many others.