10 reasons why having a website for your business is important
1 – Strengthening your brand
Building and strengthening a brand takes time and goes far beyond logos and slogans, however it refers to the entire experience that the company provides to the customer.
However, with the right tools, it is possible to strengthen your brand a little faster.
Having a strong digital presence today is essential for any business that wants to grow. As with any business, if you are not seen, you are not remembered !
And for any business that wants to grow, your goal is to have your brand recognized, remembered and recommended by your audience.
That’s why you need to have a website for your business before anything else. And this is the principle for you to ensure a strong online presence.
And the institutional website will be the right tool that will help you convey the image of your business in the digital environment and influence your company to be remembered by your audience.
Therefore, it needs to be functional, responsive and provide an excellent experience for the visitor.
But that’s just the beginning, now that you’ve created a “location” on the internet, it’s time to keep it updated with quality content that’s relevant to your audience.
2 – It is open 24 hours every day
One of the advantages of having a website is being able to be available 24 hours a day, every day of the week and without having to have a face-to-face team.
It really means selling while sleeping and without harming the quality of life. Without spending on water, electricity, employees working at night.
The website allows you to sell at any time, having a sales channel always open to your potential customers, and this through an e-commerce (virtual store) or an institutional website. Because in both ways you can be there when your audience needs you.
3 – Achieves greater reach
For your reach to be much greater on the internet, it is essential that you have a functional and correctly optimized website, and only then will you have the chance to gain a qualified, global audience.
Despite having billions of people connected to the internet all day long, your brand can be within the reach of many people.
Of course, not all of these people will come directly to your business, this is due to the target audience , your market niche, location, reach and everything else. But this is just to give you an idea of the power of the internet and how much your brand can be exposed.
Today, virtual stores are able to overcome geographic barriers between customers and customers, allowing purchases to be made from anywhere.
4 – Communicates trust and credibility
Without trust, no one can win over their customers. That’s because no one buys from a dubious place.
Even in a digital environment, conveying trust and credibility is everything in business.
Having a website with good images of products or services, a good design and a functional website where the customer can easily find what they are looking for, this will give credibility and more trust to your customers.
Today everyone, before buying something, checks the internet, and they expect every company to have its own website, to get more information and get the best purchase.
Sites with testimonials, especially videos, positive comments, amounts of likes and real people showing that your product or service is of quality. This will help you gain many more customers.
5 – Generates relationships with the customer
As they said, “relationship is everything!”. And digital marketing is no different.
The best way to gain new customers and retain the ones you already have. Creating a close and lasting relationship.
It’s much cheaper to keep a customer and turn them into a fan than to acquire a new one who doesn’t know you.
With a website, you can be present in your customer’s daily life, and this will also enable you to win more and more new customers who follow your content.
And having a relationship and service channel with your audience will help you talk about your product or service and the market niche you operate in.
In addition to providing valuable information to your customers, you will also prepare them for the next stages of the sales funnel .
6 – Creates authority
Nowadays, having a website is one of the most important points for creating authority in the market and strengthening your online presence .
Creating online authority is a strategy focused on strengthening your brand name and thus increasing your sales.
Your efforts should be on delivering value to your customers and building your authority. So think about it!
7 – Increases your business sales
Having a website, whether to promote your products or services, can help increase your sales.
This is because by promoting and strengthening your brand, increasing your reach and creating authority in your market, the chances that you will also sell are inevitably much greater.
This is because “PEOPLE BUY FROM THOSE THEY KNOW AND TRUST”. People tend to negotiate with companies they know or recommend by friends or family.
A website is the best tool with the potential to make your customer know you better and the problem you solve.
Having a website today means being ahead of your competition, as many still don’t have one, and it’s a way of getting your customers to negotiate directly with you and not with others.
Having a website can also help you expand your business, as having a website can attract partners and investors to your business.
8 – Reduces costs and saves time
Contrary to what many think, having a website costs much less than you imagine. Depending on your choice, the cost can be very low.
But all of this will be well below the geographic reach, exposure of your business and of course sales!
And all this at such a high level and without leaving home if you want. You just need to be willing to create content, send emails, share a lot of relevant content on social media and be present in your audience’s daily lives.
With the website you can also save time, as you can create an exclusive space for the most frequently asked questions you receive. With FAQ (Frequently Asked Questions) you will no longer waste hours of productivity answering them and will help you serve all your visitors.
And finally, you can monitor interactions with your business from anywhere and at any time.
9 – Gives you more efficient marketing
Having your own website means you don’t need to pay third parties to promote your products or services, with it you can carry out actions to publicize your business without depending on anyone.
You can also have famous content that sells without selling, and blogs are great places for that.
With quality, attractive and educational content you will be able to stand out among your competition. Since content marketing is the masterstroke of every company that wanted to stand out on the internet.
With valuable content you can improve the impression people have about your company, it shows that you are an expert in the field you work in, it strengthens trust and credibility.
10 – Know your audience better
It is possible to implement Google Analytics on your website and use it to capture and analyze visitor information and actions, such as the city you visit most, the age group and gender of your audience, which page is most searched for, among other information.
Everything so that you know your audience and the profile of your ideal client. With the metrics, it is possible to think of more targeted approaches, and set up remarketing campaigns using paid traffic platforms such as Google Ads, Facebook Ads, Instagram Ads and others, for those who were interested and did not buy.